Now is the perfect time to rethink our relationship with
‘stuff’ and our tendency to treat shopping as a leisure activity. Wasteful consumption
has serious and damaging consequences, not least the harm to the environment
and on our hip-pocket.
I am not suggesting that we shouldn’t buy anything at all.
On the contrary, there are many things we need and buying goods and services
plays an important economic role in raising standards of living. Localised
commerce is an important part of a strong local community. But it is worth
asking how much stuff do we really need? When is enough stuff, enough?
Much of the ‘stuff’ that we buy are not necessities. They
are discretionary or luxury purchases. To put it another way, it is stuff that
we want but don’t exactly need in order to make our lives better. If we base
our purchasing decisions on what we want, rather than what we need, we are more
likely to over-consume and make wasteful and costly mistakes (for both
ourselves and the environment). This is not an argument in favour of austerity.
It is, rather, an appeal to make more ethical decisions.
A good way to proceed is to separate our needs from our
wants and to base our decisions to buy on the premise ‘do the least possible
harm’. In doing so, we may choose to ‘buy local’ to cut down the environmental
impacts of transportation or to buy second-hand clothes instead of new so as
not to support sweatshop manufacturing. It might be as simple as avoiding
plastic bags – saying no to these and other unwanted or single-use items. Other
decisions, like electrical appliances and clothes and food, can be more
complex.
In order to ‘do the least possible harm’ we need to do our
research – and that takes more time than making quick decisions merely based on
our unlimited wants or other impulse triggers. But it is important to remember
that our decisions have far-reaching (often unwanted) consequences. The payoff
is twofold. On the one hand, we minimise environmental damage and other
unethical outcomes such as harm to workers and animals. On the other, we win
too. In addition to making ethical decisions we save money by avoiding buying
what we don’t need or can’t use! By making conscious choices everyone wins.
One of the easiest ways to make more ethical buying
decisions is to simply buy less. It is worth keeping in mind the adage ‘reduce, reuse, recycle’ and by adding ‘rethink’ and ‘refuse’ to the list we will be able to make more ethical decisions about the myriad things that we buy. That has to be a good outcome for everyone.